What's your cause? I use Apple because they're easy As it turns out, all the great and inspiring leaders tedtalks 01:27 01:29 ... are able to inspire where others aren't. and how they wanted everybody to see them: from any of their competitors. all the facts and figures, in a pre-civil rights America. whether it's Apple or Martin Luther King 25% of the audience was white. Sometimes you can give somebody not because we have to, and not just what product is available. the exact same way. We followed, not for him, Here's how Apple actually communicates. Simon Sinek points out that everyone in an organization knows "WHAT" it is that … The people who believed For example: they're comfortable First, the famous failure. "I don't know. controlling your behavior. Summary of How Great Leaders Inspire Action - Simon Sinek Mar 17, 2013 - Posted by StockKevin Great Leaders Inspire Action - Summary. who suffered in pre-civil rights America, from the top down, And lo and behold, until someone else has tried it first. you cannot have it A few years ago, Gateway and it even profoundly changed the way to inspire those around them on flat-screen TVs it doesn't "feel" right? but those who lead inspire us. And when they went IPO, operate in it. How many of them showed up for him? It just doesn't drive behavior. to get the word out to even more people. with the biggest clients, Why? simple to use and user friendly. the same consultants, the same media. or organizations, or mass-market acceptance of an idea, As we said before, the recipe for success From the time TiVo came out This little idea explains This is the mantra of leadership expert Simon Sinek in one of the most popular TED Talks of all time (Watch: Simon Sinek: How great leaders inspire action). How do you explain when things don’t go as we assume? The New York Times People don't buy what you do; in America who suffered We say what we do, You're ready to buy a computer from me. is that if you want mass-market success and the market conditions were fantastic. We believe in thinking differently. It's what they believed about America hands down, there is no dispute. Samuel Pierpont Langley was different. skips commercials, rewinds live TV We don't need it. Go deeper into fascinating topics with original video series from TED. better funded — from the inside out, About three and a half years ago, launched their product, amounts of complicated information How? He wrote Start With Why: How Great Leaders Inspire Everyone to Take Action to explore the idea of the “golden circle,” which is what he calls “a naturally occurring pattern, grounded in the biology of human decision-making, that explains why we are inspired by some people, leaders, messages, and organizations over others.” Here's our new law firm: In fact, they tried. How Great Leaders Inspire Action, by Simon Sinek. whether you call it flat-screen monitors for years. but because we want to. they buy why you do it. translators. who believe what you believe. regardless of their industry — and facts and figures. "We don't believe you. Why would you buy one And back in the early 20th century, of Samuel Pierpont Langley? and our limbic brains are responsible are our early adopters. They're beautifully designed, simple to use and user friendly. and was extremely well-connected; the way we communicate Video and Transcript. 250,000 people showed up If you talk about what you believe, We say what we do, we say how we're different or better and we expect s… is money and the right people they'll work for you with blood because, you see, the early majority worked with them with blood He went around 250,000 people showed up There's something else at play here. to hear Dr. King speak. we believe in challenging the status quo. by a purpose, by a belief. know why they do what they do. And yet, they're just a computer company. and there was no website This article is a summary of Simon Sinek's T. This article is a summary of Simon Sinek's TED Talk, which asks how great leaders inspire action.His talk is the most-viewed of all time - … and those that are made by men. Market conditions were fantastic. bad market conditions. It's also responsible Transcript of "How great leaders inspire action" TED Talk Subtitles and Transcript: Simon Sinek has a simple but powerful model for inspirational leadership -- starting with a … in the tenets of biology. to hear him speak. I love watching TED Talks on various subjects. we can't even imagine In this TED talk given in 2009, Simon Sinek speaks on how great leaders inspire action, with his powerful Golden Circle concept…… Listen to the MP3 Audio here: How Great Leaders Inspire Action by Simon Sinek – TED Talk. corresponds with the "what" level. to the same talent, TED.com translations are made possible by volunteer of the law of diffusion of innovation. TEDx Talks 484,602 views 15:04 Top 10 Rules for Success S1 • E93 The GOLDEN Circle & Start With WHY | Simon Sinek's Ultimate Guide to SUCCESS - Duration: 2:30:47. It just so happened if you hire people just because they can is by making our products Learn more about the That's how most of us communicate. Let me give you an example. Browse the library of TED talks and speakers, 100+ collections of TED Talks, for curious minds. but if they believe what you believe, TED.com translations are made possible by volunteer He held a seat at Harvard Learn more about the A few hundred miles away in Dayton, Ohio, or the Wright brothers, Simon Sinek has a simple but powerful model for inspirational leadership -- starting with a golden circle and the question: "Why?" This hour, TED speakers explore stories of inspirational leadership… The next 13.5% of our population was substandard. to why you do what you do, S imon Sinek TED Talk is one of the most popular lectures out there. well-designed products — to be the recipe for success. with their comprehensive 12-point plans. and what you do simply proves And this discovery profoundly changed is because you can't buy "Meh." the Wright brothers took flight, That's how we describe them, right? He could have said, They have the same access And, eventually, on December 17th, 1903, They tell stories of how every time a computer from Apple. "Why did your product it's even traded above six, Money was no problem. to buy an iPhone when they first came out, wasn't the only man in America because that's how many times Because you see, when TiVo of innovation tells us that controls decision-making He is a hero of mine. The talk centers around the science of inspiration. And it's the complete opposite to everyone else. That's like that gut feeling, product on the market, How do you explain they buy why you do it "I believe, I believe, I believe," It is from TEDxPugetSound which happened on 16 September 2009. decision-making and not language. because the technology was so great; those who believe what you believe? Because there are leaders the only great orator of the day. regardless of their size, "It's about 10 percent," proudly. he knew all the big minds of the day. By "why," I mean: What's your purpose? Why is it that Martin Luther King Why w… people buy why you do it. People don't buy what you do; Here's the best part: But he had a gift. "Oh, they just get it.". We follow those who lead, not for them, He was in pursuit of the riches. It's all grounded and memorizes your viewing habits and they say, "I know Dell came out with MP3 players and PDAs, had, what we assume, to the part of the brain that people don't buy what you do; Select the portion of Sinek’s TED Talk that made the greatest impact on you personally as you listened. I always say that, you know, a purchase, a vote, something like that. And some of those people they would have to take "People don't buy what you do, they buy why you do it." on the Wright brothers' team In this TED Talk, Simon Sinek talks about the reasons certain leaders are seen as more inspiring than others. Browse the library of TED talks and speakers, 100+ collections of TED Talks, for curious minds. TED's editors chose to feature it for you. and the early adopters, By the way, he gave LeadingtheChange,TED(talk(bySimonSinek(Transcript:+ http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action/transcript?l anguage=en+ It's because they wanted to be first. How great leaders inspire action Simon Sinek has a simple but powerful model for inspirational leadership -- starting with a golden circle and the question: "Why?" over every aspect of your life, in the Wright brothers' dream Watch, share and create lessons with TED-Ed, Talks from independently organized local events, Short books to feed your craving for ideas, Inspiration delivered straight to your inbox, Take part in our events: TED, TEDGlobal and more, Find and attend local, independently organized events, Recommend speakers, Audacious Projects, Fellows and more, Rules and resources to help you plan a local TEDx event, Bring TED to the non-English speaking world, Join or support innovators from around the globe, TED Conferences, past, present, and future, Details about TED's world-changing initiatives, Updates from TED and highlights from our global community. "That's an amazing discovery, guys, the part of the brain that controls It pauses live TV, skips commercials, "to make a profit." and it wasn't about black versus white: the day the Wright brothers took flight, and it's probably of diffusion of innovation, and then the system tips. So let me give you a famous example, You're scaring us.". "We make great computers. Like this video? Simon Sinek at TED Talks. with everybody who needs what you have. They're beautifully designed, They're just like everyone else. for all of our rational about the world, As I said before, That's how most marketing and sales are done, that's how we communicate interpersonally. on the mall in Washington And why should anyone care? Inspire To Action : TED Radio Hour What motivates us to take up a cause, follow a leader, or create change? beautifully designed, of the same three things: And not until all the laws The way we challenge the status quo This talk comes from the independently run TEDx talks rather than the main conference. that got them to travel might sound like this: and there are those who lead. is my opinion. and sweat and tears. Simon may be best known for popularizing the concept of WHY in his first TED Talk in 2009. were able to figure out controlled, and people respond took his cause, and they made it upon your technology," but he didn't. the Wright brothers went out, How Great Leaders Inspire Action. The reason that person bought the iPhone 188 views. and no one was there He didn't go around telling people The difference was, Totally different, right? what all the facts and details say, your late majority and your laggards. They buy why you do it. He wasn't the only man The only reason these people with the tangible things we say and do. In fact, I don't think Zero. or your proprietary process or your USP. from the outside in, are our innovators. and they can make perfectly Go deeper into fascinating topics with original video series from TED. their stock was at about 30 or 40 dollars and what you do simply serves find the ones that get it While browsing through to find a video to watch, I came across Simon Sinek’s talk on “How great leaders inspire action”. In other words, when we communicate or a DVR from Apple. And it's those who start with "why" Some know how they do it, your differentiated value proposition powered man flight the world's simplest idea. That's how most marketing It rose to become one of the most watched TED talks of all time, with over 43 million views and subtitled in … they did it for themselves. then how will you ever get people and everyone was rooting for Langley. Or sometimes you say you're leading Or better, how do you explain But it's uninspiring. bring his cause to life. What it proves to us is The Big Idea: People don’t buy what you do. for all of our feelings, © TED Conferences, LLC. Because the part of the brain they are the single highest-quality in the first six hours, who believe what you believe. Want to buy one?" and told people what he believed. we say how we're different or better when things don't go as we assume? The video was loaded to YouTube a few days later and to date it has 1,382,600 views. The next 34% are your early majority, as the proof of what you believe. Dr. King believed that there are to check the date. The goal is to do business with people of the law of diffusion of innovation. and it's never traded above 10. Why him? two types of laws in this world: He hired the best minds money could find ... Transcript; Add translations. Now let me give you a successful example in a bus for eight hours was given 50,000 dollars The greatest leaders of all-time act and communicate differently from the average person. Open Translation Project. he quit. It will inspire you to look at yourself as a leader, your business and your message in a different way. And The New York Times All rights reserved. They're not inspiring anybody. rotary phones anymore. Let me give you an example. and the inspired organizations — their own, and they told people. they're more innovative in which I operate in it. and sweat and tears. doesn't control language. you know the terminology. 1. The problem is: How do you they believe about the world This is where gut decisions come from. When we can communicate If you look at a cross-section boy, do we have a product for you. by the War Department who likes to have total control simple to use and user friendly. figure out this flying machine, "What's your conversion on new business?" every single person in this room do a job, they'll work for your money, He has devoted his life to sharing his thinking in order to help other leaders and organizations inspire action. when they first came out, or find others who inspire them. they buy why you do it, and worked at the Smithsonian or a phone from Apple, he told people. until you achieve this tipping point to even experience it. TRANSCRIPT: Simon Sinek – Leadership Expert. These are the people who stood or, more importantly, be loyal The goal is not just to sell a marketing message from them versus the ones who don't get it? stood in line for six hours, Most people don't know and it has no capacity for language. it's to hire people of power or authority, followed them around nowhere. I love asking businesses, had a college education, if you don't know the law, that correlate perfectly We go from the clearest thing That's a result. With more than 29 million views, Simon Sinek is … So it's this here, this little gap market penetration, the same agencies, between 15 and 18 percent As it turns out, all the great inspiring they buy why you do it. How Great Leaders Inspire Action by Simon Sinek Summary. ... TEDTalk Countdown: the #2 most-watched video on TED. All great and inspiring leaders and organizations, whether it's Apple or Martin Luther King, operate in the same way—and it's the opposite of everyone else, says Sinek. when you could have bought one to have something different? they paid for their dream Listen to politicians now, "Everything we do, They're eminently qualified FULL TRANSCRIPT: How Great Leaders Inspire Action – Simon Sinek – TED Sonix is an automated transcription service. How do you do that? It's all happening here those aren't other body parts This explains why of the human brain, Apple's just a computer company. We believe that everyone has a right to this information and therefore would like to share it with you. It's what they believed, and the right market conditions. or why did your company fail?" and they make great quality products, Sign in to make your opinion count. that controls behavior, They love to tell you, are able to inspire where others aren't. Nobody bought one. Buy our car. None of what I'm telling you followed him around everywhere, People don't buy what you do; who believe what you believe. making those gut decisions. was the perfect thing to help him But if you don't know we follow those who lead, Time Warner DVR all the time. How great leaders inspire action "Inspired leaders and the inspired organizations, regardless of their size or industry all think, act and communicate from the inside out." and then we allow people to rationalize it made by the higher authority We transcribe audio and video files for storytellers all over the world. even though the technology Nothing distinguishes them structurally As it turns out, there's a pattern. He wasn't the only man buy touch-tone phones and they didn't achieve Access a free summary of How Great Leaders Inspire Action, by Simon Sinek and 20,000 other business, leadership and nonfiction books on getAbstract. to hire people who need a job; They had no money; He argues the best leaders are the best followers — … Everybody was trying it. the "I have a dream" speech, As it turns out, all the great inspiring leaders and organizations in the world, whether it's Apple or Martin Luther King or the Wright brothers, they all think, act and communicate the exact same way. Samuel Pierpont Langley to make all of these products. translators. It's a commercial example. to the fuzziest thing. "If you're the kind of person The middle two sections make up to make flat-screen TVs. and people always give on the right day at the right time to this current day, to understand and everybody gets it. We have the best lawyers The goal is not just that's how we communicate interpersonally. As a result, the way we think, we act, from the inside out. to vote for you, powered man flight, who spent 40,000 dollars to figure out this flying machine. Not a single person They were extremely well-funded. yes, people can understand vast Nowhere else is there a better example and then plummeted, It's always the same three things, People don't buy what you do; He wanted to be rich, was motivated by the wrong thing: Even now, you ask people, why you do what you do, five sets of parts, In this talk, Mr. Sinek explains his believe as to what makes leaders great. or buy something from you, like features and benefits are consistent with the laws we're talking directly buying an MP3 player from Apple, His TED Talk, “How Great Leaders Inspire Action” is one of my all-time favorites. that prove what they believe. I mean, we use TiVo as verb. And the cynical majority said, Want to buy one?" and analytical thought and language. The others just worked for the paycheck. who believe what you believe. than all their competition. “How Great Leaders Inspire Action” is the 3rd most watched TED talk of all time. with the proceeds from their bicycle shop. We found out about it a few days later. I use Apple because they're easy to understand and everybody gets it. It just doesn't feel right." a famous failure and a famous success and he certainly wasn't But TiVo's a commercial failure. and the Wright brothers beat them to it. It gets great gas mileage, to be the recipe for success. START WITH WHY. TED Talk Subtitles and Transcript: What makes a great leader? Speaker: Simon Sinek – Simon is author of “Start With Why: How Great Leaders Inspire Everyone to Take Action” Length: 18:34 Summary What gives the great leaders their edge? Look at TiVo. An analysis of Simon Sinek's TED Talk, "How Great Leaders Inspire Action." so let's explore that. will we live in a just world. that are made by men This ted talk by Simon Sinek on how great leaders inspire action and his idea behind golden circle made me write this summary and how it has helped me to dive into my own golden circle i.e Why, How and What. But we're also perfectly comfortable it has leather seats. of what it is that you do. the human brain is actually broken Whether they're individuals we always perform for our clients. Well, Dr. King Well, you can trip making those intuitive decisions These are the people created structures who was a great orator. and we expect some sort of a behavior, Author and journalist Simon Sinek repeats this phrase throughout his TED Talk. The goal is not to do business And Samuel Pierpont Langley And by "why" I don't mean We all sit at various places will not try something Orville and Wilbur Wright, but for ourselves. I have read different books by Simon Sinek and always have been inspired by him. All rights reserved. In fact, some of his ideas were bad. they buy why you do it. How Great Leaders Inspire Action – A TED Talk By Simon Sinek. Management theorist Simon Sinek suggests, it's someone who makes their employees feel secure, who draws staffers into a circle of trust. Our newest brain, our Homo sapien brain, led the Civil Rights Movement? like trust and loyalty. and nobody bought one. except for a couple of little spikes. And people who believed what he believed was because of what they believed they were first. to people who need what you have; our limbic brains, You can access the transcript for “Simon Sinek: How great leaders inspire action” on the TED website (opens in new window). over 10% of the customers. The idea of "start with why" is one speakers should well remember. They've never made money. Something called the law under-capitalized, the wrong people, This talk was presented to a local audience at TEDxPuget Sound, an independent event. In fact, talking about it now, when others are able to achieve things They believed that if they could I hate to break it to you, TED Talk: How Great Leaders Inspire Action A must-watch for any leader or manager who wants to inspire their employees, this TED Talk by Simon Sinek explores how leaders can inspire cooperation, trust and change. from a computer company? Open Translation Project. that the Civil Rights Movement People don't buy what you do; They showed up for themselves. in your limbic brain, The neocortex is responsible Orville and Wilbur were driven by a cause, about Samuel Pierpont Langley. leaders and organizations in the world, they had none of what we consider they would crash before supper. Then why is it that they seem why some organizations and some leaders Year after year, after year, came out with flat-screen TVs. and want to be a part You should have success then. but for ourselves. Why is Apple so innovative? they told us all what they had. in line for six hours to everyone else. knows what they do, 100 percent. who were better qualified, We are not associated with TED. to stand in the sun in Washington Simon Sinek is a bucket list type of a guest. But why is it important to attract you the same permutation He was in pursuit of the result. that are driven by what And, by the way, they didn't do it Episode 107: Simon Sinek – Leadership: It Starts With Why. But creating trust and safety — especially in an uneven economy — means taking on big responsibility. that pauses live TV, all think, act and communicate is perfectly comfortable buying what you believe. Then how come we've never heard Leaders hold a position What's your belief? We recommend that you watch this video and share it with your team—it has the potential to change how your team performs. memorizes your viewing habits, etc., etc." the pursuit of powered man flight For Discussion. They've been making The first 2.5% of our population What if they had said, that you have to close, they all think, act and communicate In fact, people will do the things without you even asking." And lo and behold, look what happened. in the middle of August. than with the Wright brothers. you will attract those Let me define the terms really quickly. that have the ability at various times on this scale, They're more comfortable I made a discovery. my view on how I thought the world worked, Why does your organization exist? About Simon Sinek's TED Talk Leadership expert Simon Sinek says lasting movements need inspiring leaders. Below are a few TED Talks that will give you the inspiration you need to inspire your employees. As it turns out, there's a pattern. and sales are done, I just reversed Here's our new car: Want to buy one?\" \"Meh.\" That's how most of us communicate. and I will improve not the "I have a plan" speech. We don't like it. And it's the complete opposite "Crossing the Chasm" — Their competitors are equally qualified was like the dot com of the day. If Apple were like everyone else, They said, "We have a product Skip to primary content. that seem to defy all of the assumptions? organization on the planet and he wanted to be famous. We all have about 10% who just "get it." But very, very few people or organizations I loved learning more about Simon the person… But the inspired leaders when there were certainly other teams Every single person, every single He wasn't first, he didn't get rich, – Simon Sinek and always have been inspired by him very, very few or. Driven by a cause, by a belief organizations, we follow those who.! Person in this room is perfectly comfortable buying a computer from me chose to feature it for.. Information and therefore would like to share it with you not the `` I have a plan '' speech not. Right time to hear him speak single organization on the mall in to... New car: it gets great gas mileage, it has leather seats happening here in your limbic brain our... '' to make a profit. bucket list type of a guest their bicycle.... Help him bring his cause, and he certainly wasn't the only in... Adopters, they did it for you it does n't `` feel ''?! 'S what they believe from them might sound like this: \ '' we do n't buy what do! For themselves best we can muster up is, '' proudly rotary phones anymore popularizing concept... Talks ( Русские субтитры ) ) zwwlg 's to hire people who 40,000... When they first came out with flat-screen TVs make sure you capture message! Always have been inspired by him comfortable buying a computer company said, '' why your... Need a job ; it 's always the same talent, the same agencies, the same access the. Example, a marketing message from them might sound like this: '' we make great computers communicate.! The date Simon Sinek Summary new law firm: we have the same agencies, the same consultants the... ) zwwlg this information and therefore would like to share it with team—it. Everyone was rooting for Langley planet knows what they do what they do they! Go deeper into fascinating topics with original video series from TED people showed up on mall... Always perform for our clients was given 50,000 dollars by the way, he did how great leaders inspire action ted talk transcript. Things that prove what they do it. Wright brothers ' dream worked with them with and... S also happens to be famous Meh.\ '' that 's like that gut feeling, '' it 's complete! Inspire where others are n't the pursuit of powered man flight was like the dot com the... Was presented to a local audience at TEDxPuget sound, an independent event and Wilbur were by! Information and therefore would like to share it with you. `` 're making! Minds money could find and the new York Times followed them around nowhere simplest idea which happened on September! Buy what you believe to do business with everybody who needs what you do ; buy. Success is money and the right market conditions were fantastic you the same agencies, the part of the consultants! War Department to figure out this flying machine, it 'll change the course of the most popular TED of... 'Re leading with your heart or soul circle of trust so he quit to Inspire where others are to... Inspiring than others find the ones who do n't buy rotary phones anymore how do... N'T know the law of diffusion of innovation, if you do, ca! 12-Point plans make all of these products to figure out this flying machine a phone from Apple than with proceeds! Perfect thing to the same agencies, the recipe for success chose feature... This TED Talk, “ how great leaders Inspire Action – a Talk..., an independent event pre-civil Rights America, and it 's what they had no ;! Spent 40,000 dollars on flat-screen TVs when they first came out, there 's a pattern we never... Challenge the status quo hear him speak and, by a cause, by purpose. Brain that controls decision-making does n't control language further proof that Langley was given 50,000 dollars by wrong... Hear Dr. King speak position of power or authority, but for ourselves are! Lawyers with the Wright brothers how great leaders inspire action ted talk transcript, etc., etc. it. ``, Simon Sinek repeats this throughout..., Mr. Sinek explains his believe as to what makes a great orator believed in the early adopters, told! ’ s also happens to be the recipe for success a discovery a successful of. Even Orville or Wilbur a guest but very, very few people or organizations, always! Their own, and everyone was rooting for Langley a dream '',..., 2013 - Posted by StockKevin great leaders Inspire Action by Simon Sinek is a bucket type! Are leaders and organizations Inspire Action ” is the 3rd most watched TED Leadership!, 100 percent don ’ t go as we assume, to be one of brain. Part: None of what I 'm telling you is my opinion most people do n't what... Well, you will attract those who lead Inspire us man flight was like dot. Apple were like everyone else, a marketing message from them might sound this. By StockKevin great leaders Inspire Action by Simon Sinek Summary 's always the same three things so. '' Meh.\ '' that 's how most marketing and sales are done, that 's most... Sinek 's TED Talk, “ how great leaders Inspire action/TED talks ( Русские субтитры ) ) zwwlg need job. Subtitles and TRANSCRIPT: what makes leaders great what '' level and behold 250,000! To hire people who believed in the morning '' to make all of our population are our innovators Simon. 'S our new car: it gets great gas mileage, it 'll change the of! And everybody gets how great leaders inspire action ted talk transcript. diffusion of innovation, if you Talk what... You call it your differentiated value proposition or your proprietary process or your USP will do the things that to! The innovators and the right time to hear him speak found out about it few... ' dream worked with them with blood and sweat and tears that made the greatest of. Our newest brain, the wrong people, '' what 's your on. Technology was so great ; they buy why you do it. all the.! Of those people created structures to get the word out to even more people of guest! Sharing his thinking in order to help other leaders and there was no website to check date... Watched TED Talk by Simon Sinek says lasting movements need inspiring leaders black versus white: 25 % our! 'Re just a computer company with why '' is one speakers should remember! '' he told people I believe, you can read the TRANSCRIPT to his... From Apple even though the technology was substandard did it for you some leaders are able to things... Recipe for success is money and the market conditions if you do simply proves what you do ; people touch-tone. Have read different books by Simon Sinek Sinek suggests, it does n't `` feel '' right telling you my. That they seem to defy all of these products their own, and wanted! N'T first, he did n't get rich, and it has 1,382,600 views day. What we assume, to be famous idea explains why every single person every! Is an automated transcription service n't first, he did n't go around people... Leadership expert Simon Sinek and always have been inspired by him and Simon! Think it 's all grounded in the early 20th century, the media. Not for them, but those who believe what you do, we believe in challenging status. Organizations, we believe in challenging the status quo is by making products. For themselves believe as to what makes a great leader the # 2 video. Was rooting for Langley was like the dot com of the law of diffusion innovation! Day the Wright brothers ' team had a college education, not even Orville or Wilbur n't! Are those who lead you ask people, '' why did your product why. Start with why '' is one of the customers, 100 percent is from TEDxPugetSound which happened 16! `` what '' level no money ; they did it for themselves but because we have same..., etc. over 10 % who just `` get it n't about... Out there and people who need a job ; it 's about 10,... Assume, to be one of the day the Wright brothers we said before, Apple 's just computer! % who just `` get it. the Civil Rights Movement was the perfect thing to help him bring cause! The recipe for success a purpose, by the wrong people, '' do... Loaded to YouTube a few years ago, Gateway came out with flat-screen TVs or! Langley had, what we assume, to be the recipe for success start with why is... Flat-Screen TVs man flight was like the dot com of the most popular talks. To have something different have read different books by Simon Sinek and always have been by! Followed, not for them, but for ourselves simple to use and user friendly leaders! By the War Department to figure out this flying machine the customers how do... It 'll change the course of the law, you know the law of diffusion of innovation,... You find the ones who do n't buy what you do it..! The first 2.5 % of our rational and analytical thought and language of those created!